The LF61 house in Pollença stars in a Lotería Primitiva advert

The LF61 house in Pollença stars in a Lotería Primitiva advert

Fantasising about the possessions that the winner of the Primitiva could buy is the axis of the new TV campaign “Ay, si te toca” from the Lotería Primitiva Española.
“Oh, if I lived there” is what the characters in the spot think, a perfect house in the perfect place… Sometimes we are surprised by wishing for things that make us realise that, generally, “We don’t have cheap dreams”.
This is how the advertising film producer BLUR describes the spot, shot in Mallorca over three days for Publicis and Primitiva, and the house chosen for it was LF61, designed, planned and built by LF91 Project Management in Pollença, Mallorca.

It is a building that stands out for its pure and simple lines, which fit naturally into the environment in which it is located, becoming a work of sharp geometry based on essentiality, with striking windows that create a harmonious interior-exterior confluence, generating a perfect balance and enhancing the interior lighting.

The fact is that we can say that Mallorca is now the European capital of advertisements. Today many commercials are shot in different locations on the island which, thanks to its location, climate and stunning landscapes, has experienced impressive growth in the advertising audiovisual industry. “The promotion made of the island is priceless, and if we add the volume of business generated, the result is extremely positive for all”, say from Illes Balears Film Commission (IBFC), the audiovisual technical body in which the Department of Tourism holds a stake.

Designer country houses and private homes appear in many more spots than we imagine. Their owners have found in this business a good way to get extra income, and it can even be considered an attractive selling tool. We must not forget that there are houses that are more than homes, real jewels whose value goes beyond their selling price or construction cost, clear examples of cutting-edge architectural design in Mallorca, harmonious integration of construction into the environment, functionality and sustainability; ultimately examples of the high quality of design and construction of LF91 Project Management

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