{"id":2603,"date":"2022-02-15T10:00:00","date_gmt":"2022-02-15T09:00:00","guid":{"rendered":"https:\/\/www.lf91.comarticulos\/value-of-home-mallorca\/"},"modified":"2026-10-22T06:36:41","modified_gmt":"2026-10-22T04:36:41","slug":"lf61-house-pollensa-loteria-primitiva-advert","status":"publish","type":"article","link":"https:\/\/www.lf91.com\/en\/articles\/lf61-house-pollensa-loteria-primitiva-advert\/","title":{"rendered":"The LF61 house in Pollen\u00e7a stars in a Loter\u00eda Primitiva advert"},"content":{"rendered":"<p><em>Fantasising about the possessions that the winner of the Primitiva could buy is the axis of the new TV campaign &ldquo;Ay, si te toca&rdquo; from the <a href=\"https:\/\/youtu.be\/OSn8yFhubys\" target=\"_blank\" rel=\"noopener\"><strong>Loter&iacute;a Primitiva Espa&ntilde;ola<\/strong><\/a>.<br \/>\n&ldquo;Oh, if I lived there&rdquo; is what the characters in the spot think, a perfect house in the perfect place&hellip; Sometimes we are surprised by wishing for things that make us realise that, generally, &ldquo;We don&rsquo;t have cheap dreams&rdquo;.<br \/>\n<\/em>This is how the advertising film producer <a href=\"https:\/\/www.youtube.com\/watch?v=3NftPaLycMw\" target=\"_blank\" rel=\"noopener\"><strong>BLUR<\/strong><\/a> describes the spot, shot in Mallorca over three days for Publicis and Primitiva, and the house chosen for it was <strong>LF61<\/strong>, designed, planned and built by <strong>LF91 Project Management in Pollen&ccedil;a, Mallorca<\/strong>.<\/p>\n<p>It is a building that stands out for its pure and simple lines, which fit naturally into the environment in which it is located, becoming a work of sharp geometry based on essentiality, with striking windows that create a harmonious interior-exterior confluence, generating a perfect balance and enhancing the interior lighting.<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/aLK401Qkhl8\" width=\"760\"><\/iframe><\/p>\n<p>The fact is that we can say that <strong>Mallorca<\/strong> is now the European capital of advertisements. Today many commercials are shot in different locations on the island which, thanks to its location, climate and stunning landscapes, has experienced impressive growth in the advertising audiovisual industry. <em>&ldquo;The promotion made of the island is priceless, and if we add the volume of business generated, the result is extremely positive for all&rdquo;<\/em>, say from <strong><a href=\"http:\/\/www.balearesfilm.com\/\" target=\"_blank\" rel=\"noopener\">Illes Balears Film Commission<\/a> (IBFC)<\/strong>, the audiovisual technical body in which the Department of Tourism holds a stake.<\/p>\n<p>Designer country houses and private homes appear in many more spots than we imagine. Their owners have found in this business a good way to get extra income, and it can even be considered an attractive selling tool. We must not forget that there are houses that are more than homes, real jewels whose value goes beyond their selling price or construction cost, clear examples of cutting-edge architectural design in Mallorca, harmonious integration of construction into the environment, functionality and sustainability; ultimately examples of the high quality of design and construction of <a href=\"https:\/\/www.lf91.com\/en\/\" target=\"_blank\"><strong>LF91 Project Management<\/strong><\/a><\/p>\n<p><strong>You may also like:<\/strong> <a href=\"https:\/\/www.lf91.com\/en\/articles\/project-manager-will-help-you-build-your-mallorcan-villa\/\">How can a project manager help you build your Mallorcan villa?<\/a> &middot; <a href=\"https:\/\/www.lf91.com\/en\/articles\/approach-project-management-in-mallorca\/\">Our approach to project management in Mallorca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LF61, the house designed and built by LF91 in Pollen\u00e7a, was chosen as the set for a Loter\u00eda Primitiva advert filmed in Mallorca.<\/p>\n","protected":false},"featured_media":4695,"menu_order":384,"template":"","article_category":[],"class_list":["post-2603","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"featured_in_articles":false,"legacy_id":105,"legacy_tipo":100,"legacy_subtipo":"20","titulo":"LF91 Project Management, the value of a home.","subtitulo":"LF91's LF61 house stars in a Loter\u00eda Primitiva advert in Mallorca","contenido_1":"<p>\r\n\t<em>Fantasize&nbsp;<\/em><em>with possessions that could buy the winner of the Early, is the axis of the new TV campaign &quot;Ay, si te toca&quot; of <a href=\"https:\/\/youtu.be\/OSn8yFhubys\" target=\"_blank\"><strong>Loter&iacute;a Primitiva Espa&ntilde;ola<\/strong><\/a><\/em><em><a href=\"https:\/\/youtu.be\/OSn8yFhubys\" target=\"_blank\">.<\/a><br \/>\r\n\t&quot;Oh, if I lived there,&quot; is what they think the characters in the spot, a perfect house in the perfect place ... Sometimes we are surprised wishing things that make us realize that, generally, &quot;We haven&rsquo;t cheap dreams &quot;.<br \/>\r\n\t<\/em>In this way defines advertising <a href=\"https:\/\/www.youtube.com\/watch?v=3NftPaLycMw\" target=\"_blank\"><strong>film<\/strong><strong>producer BLUR<\/strong> <\/a>the spot recorded in Mallorca or three days to Publicis and Primitiva, and the house chosen for this has been <strong>LF61<\/strong>, designed, planned and built by <strong>LF91<\/strong><strong>Project Management in Pollen&ccedil;a, Mallorca<\/strong>.<\/p>\r\n<p>\r\n\tIt&#39;s a building that stands out for its pure and simple lines that fit naturally in the environment in which it is located, becoming a work of sharp geometry based on the essentiality with striking windows causing a harmonious interior-exterior confluence generating a perfect enhancing balance and interior lighting.<\/p>\r\n<p>\r\n\t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/aLK401Qkhl8\" width=\"760\"><\/iframe><\/p>\r\n<p>\r\n\tThe fact is that we can say that <strong>Mallorca<\/strong> is now the European capital of advertisements, today many commercials are shot in different locations on the island for its location, climate and stunning landscapes has experienced impressive growth in advertising audiovisual industry. <em>&quot;<\/em><em>The promotion made of the island is priceless, and if we add the volume of business generated, the result is extremely positive for all&quot;,<\/em> say from&nbsp;<strong><a href=\"http:\/\/www.balearesfilm.com\/\" target=\"_blank\">Illes Balears Film Commission<\/a> (IBFC<\/strong>), audiovisual technical entity owned by the Department of Tourism.<\/p>\r\n<p>\r\n\tThe country housesand private homes design appear in many more spots from which we imagine, its owners have found in this business a good way to get extra income and can even be considered an attractive selling tool. We must not forget that there are houses that are more than homes, real jewels whose value goes beyond its selling price or construction, clear examples of cutting-edge architectural design Mallorca, harmonious integration of construction on the environment, functionality and sustainability; ultimately examples of the high quality of design and construction of<a href=\"https:\/\/www.lf91.com\/en\/\" target=\"_blank\"> <strong>LF91<\/strong><strong>Project Management<\/strong><\/a><br \/>\r\n\t<br \/>\r\n\t&nbsp;<\/p>","contenido_2":"","contenido_adicional":"","imagen_principal":"","imagen_secundaria":4695,"galeria":[4696],"video":"aLK401Qkhl8","pdfs":null,"orden":384,"referencia":"","stars":5,"related_services":null,"seo_title":"LF61 House Stars in a Loter\u00eda Primitiva Advert | LF91","seo_description":"LF91's LF61 house in Pollen\u00e7a was the set for the Loter\u00eda Primitiva advert filmed in Mallorca. Discover the architecture and design project.","seo_keywords":"LF91 Project Management, LF61 house Pollen\u00e7a, Loter\u00eda Primitiva Mallorca, architecture in Mallorca","old_url_es":"","old_url_en":"","old_url_de":""},"_links":{"self":[{"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/article\/2603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":4,"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/article\/2603\/revisions"}],"predecessor-version":[{"id":8686,"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/article\/2603\/revisions\/8686"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/media\/4696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/media\/4695"}],"wp:attachment":[{"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/media?parent=2603"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/www.lf91.com\/en\/wp-json\/wp\/v2\/article_category?post=2603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}